Firm Thinking is a Dublin based boutique consultancy specialising in strategy, business model innovation and strategic marketing. From start-ups to blue-chips, our focus is on helping organisations achieve profitable growth, strategic resilience and reputation. The Consultancy was founded in 2009 by Jacinta Kelly, to provide clients with a highly experienced and pragmatic outsourced marketing resource to drive business growth and value. Jacinta has more than 20 years international executive experience in diverse sectors, including telecommunications, pharmaceutical & life sciences, transportation & logistics.