First is a team of seasoned entrepreneurs and consultants specialised in developing the innovation and entrepreneurial capacities of large and established organisations.A context defined by changing consumer demands and exponential technologies delivers an unprecedented opportunity for growth. Our mission is to help organisations understand, explore and ultimately reap all of the benefits of this context and put them at the forefront of competition.We are EntrepreneursPractically all of our team is formed of seasoned entrepreneurs. We are accustomed to and understand uncertainty, exploration, experimentation, iteration and growth. For this, we are experts in the use of tools and methodologies such as the Lean Startup or Design Thinking among others. We understand CorporatesOur team has a combined experience of more than 30 years in working for, serving or even selling startups to corporates. We specialise in understanding their specific challenges when dealing with innovation and help them create the adequate processes and skills needed to benefit from the aforementioned opportunities.We are driven by resultsAs entrepreneurs we have a need to go beyond post-its and slides. We are obsessed about opportunities and ideas, testing, prototyping, acquiring users and analysing the results for continuous improvement. We believe in PeopleWe believe that people are an organisation's biggest asset. Tens, hundreds or even thousands of individuals in daily contact with the market represent an enormous font of knowledge and insights. This, accompanied with the adequate tools, methodologies and mindset, is a goldmine of growth opportunities.