The multi award-winning book "From Pitch To Close: What Founders and CEOs Need to Know and Do Before An Investor Meeting" is for CEOs and founders looking to raise investor led funding of any sort. This award winning book contains a step-by-step guide for securing investment for startups or businesses. Written by an award-winning serial entrepreneur, inventor, speaker, and startup mentor, the book draws from the author's decades of personal experience of raising millions of dollars globally. The book provides tips and strategies on preparing for investor meetings and how to maximize your business valuation. It answers critical questions about investors and what they look for in founders and their businesses. The author Chris Folayan answers key questions such as - How can I improve my business valuation before approaching investors? What do investors want in a founder and company? How do I create a compelling pitch story and deck? How can I determine if I have the right investor? What should I do if an investor asks me a question that I don't know the answer to? At the end of the book you will possess a exclusive understanding of what you can do before you speak to investors to better equip yourself with the knowledge you need to get the best valuation, and investor possible.