Future Fertility Inc. is a Canada-based artificial intelligence (AI) med-tech startup focusing on reproductive innovations with image analysis software tools (VIOLET™ & MAGENTA™) that evaluate the reproductive potential of human eggs (oocytes). This non-invasive and instantaneous image analysis tool only requires a single image of an egg taken from a standard light microscope. To date, Violet is able to predict whether or not an egg will successfully fertilize with 90% accuracy, and the chance of it reaching a blastocyst with almost 65% accuracy. These findings have been reproduced and validated in multiple In-Vitro Fertilization clinics and our innovations have been presented at international conferences. This significant innovation is used to provide objective insights into the quality of an egg, which will lead to personalized patient feedback, tailored treatment plans, and improved IVF outcomes for patients in future treatments.