The seed for Gaia Baby Essentials was planted when we realised the products used on our new born babies were synthetic, non-biodegradable, used chemicals and strong fragrances. Green washing of products and promises of safety were easily identified with just a little bit of research. This experience set us on a mission to ensure our babies' used the safest products that were also good for our Earth. After extensive research and consultations with experts, Gaia Baby Essentials was born.We're on a journey to provide parents, like us, with baby care products that are safe for babies and our planet Afterall, the care your baby needs is the care our planet needs.Gaia Baby Essentials, named after the Greek Goddess of Earth, is a family-run business. Our core values lie in empathy, grit and integrity. We defy capitalistic beliefs that doing good, sustainability and business cannot coincide. Earth's equilibrium, though fragile, does exist. Gaia Baby Essentials is a social enterprise focused on sustainability and safety in all aspects. Maintaining the quality and standard of products is of the utmost importance to us.