The search algorithms of Google, Yahoo, and MSN power about 95% of all Web search queries, making high-ranking search listings in these three engines a marketer's dream. With over 70% of search result click-throughs going to the natural (unpaid) search results pages and the "implied endorsement" that goes with a top natural listing, it'sessential that marketers gain mastery in natural search optimization.Where else can you get such high penetration to qualified prospects atzero cost per click?While natural search listings deliver untold millions in sales to someof the Web's savviest online retailers, most Web sites are notproperly designed to reach this market. How can you adjust or revamp your site so that the engines will love it?