The Soft Landing Program at Georgia Tech is a unique initiative designed to assist companies in quickly and efficiently assessing the potential of expanding to the United States. With a tailored approach to mitigating the risk of entering a new market, the program provides a comprehensive suite of resources and instills the capabilities for actionable customer discovery.By leveraging Georgia Tech's vast expertise, extensive industry networks, and ending with a 5-day Immersion Week in the vibrant tech ecosystem of Atlanta, Georgia, participants gain access to unparalleled opportunities for innovation, collaboration, and success. From mentorship and access to fellow expats to strategic partnerships and market insights, the Soft Landing Program sets the stage for entrepreneurs to thrive, propelling them towards sustainable growth and long-term impact.