Ginger is an exciting new UK based shared transport service. Whether shared bikes, shared e-scooters, shared e-bikes, shared e-microcars, or any other innovative vehicle that emerges, we offer transport with the following characteristics:Any point to any point travelSmall footprint vehiclesClean, sustainably powered, efficientLimited speed (typically up to 15-20 mph)Fun travel - everyone knows bikes, but try an e-scooter!Active travel - maximising the opportunity of bikes for allSafe travel - for everyone, users and pedestriansThe right vehicle type for the right time, at far lower cost than owning a carWe believe that executed well, done in true partnership with local authorities, shared transport will reach critical mass. Many of the current approaches are not working. Our approach will make it work.