The origin of our company, Grow Organic at Home.com or GOAH, began not in the modern urban landscape of Southern California but in the rural co-operative farms (i.e. kibbutz) of Israel's rural countryside. ‘The motto of Israel has always been to make the desert bloom' notes Nadav Joshua founder of GOAH. ‘Since I was a child we learned on the kibbutz to live self-sufficiently and close to the earth. My goal is to bring amazing farming technologies that work in Israel to everyone who wants to grow their own fresh organic food right in their own backyard!' Our goal in forming GROW ORGANIC AT HOME is to bring to the backyard gardener the unique products that have proven themselves on a much larger scale, thus enabling them to grow more bountiful crops for a longer growing season.