HCM Stack helps firms embrace the latest technology, research findings and comms practices in order to lead next-gen industries.Using a model we call Symmetrical Transformation, our approach enables firms to position and brand ahead of the industry curve; set business, product and work agendas that inspire action; lead on work, industry and social issues; and build rewarding relationships with employees, stakeholders and publics.In our organisational model, transformation always begins with communication. Branding, marketing and public relations are increasingly about engaged and engaging relationships, with the work done within a firm underpinning the success of its external comms.Importantly, successful relationships are built on empathy, openness, inspiration and trust. They don't need to be perfect or overly self-conscious; rather, they need to be accessible, effortful and trustworthy in their imperfection.In the organisational and public realm, where imperfect signals fight for attention and every relationship starts at a distance, it takes committed, grounded and consistent communication to build relationships. In short, it takes Symmetrical Transformation.