We’re bringing together a monster database of products and brands in combination with influencer content from Instagram, YouTube, Pinterest and blogs. We then magically connect all the dots using machine learning and crowd-sourced curation to make the content come alive in ways you’ve never seen before.Everything will be connected to everything in a massive web of beauty. Photos and tutorials will link directly to their associated products, which link to brands, other creators, dupes, palettes, kits, reviews, curated lists and literally just about anything else that remotely goes with it, including more related photos and videos of people using similar products – and down the rabbit hole. Just keep clicking. There’s no end. It’s like Inception for beauty, but infinitely deep.