Horizon Group, formerly known as SPPG, is a leading market research and customized management consulting firm for 40+ years headquartered in West Des Moines, Iowa. Horizon Group is a women-led organization that guides nonprofit and corporate clients through a comprehensive framework of research, strategy, and action to achieve business outcomes. Horizon Group aligns initial in-depth research with nuanced strategy, leading to actionable execution and outcomes. The company is committed to bringing the voices of diverse Iowans to the table, ensuring a representation in market research and consulting that reflects the richness and diversity of Iowa communities.