Planning and Funding Phase: To see an idea of the Ice Den concept, please vide the video of the London Ice Bar. The Ice Den is the coolest place in Alaska. Set at minus five, tourists will be emerged in a world of ice. Walls, sculptures, windows, benches, tables, counters and cups, all made of ice. Based in Alaska, this will draw tourists to visit the Ice Den viewing it as part of the culture and Alaskan experience. With over 1,000,000 tourists brought into Juneau, Alaska, by cruise ship, during the summer months, this one of a kind tourism magnet will capture a huge revenue share. Prime real estate is located directly adjacent to the cruise ship docks. Partnerships with the cruise line (Holland America) have been discussed as well as local tour operators. Many streams of revenue can be brought in. - Entrance fees of $24.95 per person - Coffee, Hot Chocolate, Beer, Wine and Spirits will be secondary incomes. - Exit through a gift shop for the third income stream.