In this era of increasing complexity, businesses and organizations will not move forward and thrive by clinging to traditional ways of approaching challenges. Leaders in every industry recognize this new reality and are seeking individuals who are both well-grounded in business fundamentals and able to provide fresh thinking and creative solutions in a rapidly changing landscape. Founded by Michael Dougherty in 2015, Incidental Animal provides business development and brand management services to small businesses and start-ups. Services include creative brand management, digital strategy— including website, social media, and SEO, financial analysis and planning, accessing and analyzing market information, and the development of business models/plans.