Initiative Details

Initiative is a full-service global media agency built to grow brands through culture. The agency's approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, l...
Initiative is a full-service global media agency built to grow brands through culture. The agency's approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos. (NYSE: IPG), Initiative employs 3,200 of the smartest and most diverse talent in the industry in over 80 countries and represents almost $16 billion in annual billings for blue-chip clients, including LEGO, Carlsberg, Dr Pepper Snapple Group, Merck and Unilever. For more information, visit www.initiative.com.
Employees
HQ
+1 212-704-1200
Location
New York, New York
Revenue
$86M

Technologies

Notable Alumni

Job Postings

Employees

Billing Coordinator Finance
Manager - Integrated Planning
Accountant
Associate Director
Planner Integral

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