Our brand hopes to celebrate the unique character of our 127 mile coastline like never before. We hope to build strength in promoting our appreciation and loyalty to maintaining the natural beauty of our Atlantic coastline, saltwater bays, and playful sandy shores. There is something here for everyone, age knows no limit. Our natural coastline is host to beaches of many sizes, barrier islands; bays with spectacular views; lighthouses; and fishing villages. Many of our beaches have been nationally ranked for our clean water quality by the Natural Resources Defense Council. Available on our ocean and bays are watersport of every kind: swimming, fishing, boating, surfing, canoeing, and kayaking. And don't forget the simple things like a walk on the sand by the surf's edge. Classic boardwalks are found here like no other state with Atlantic City's oldest and longest boardwalk in the world! The list goes on…. Avalon, Belmar, Seaside Heights, Point Pleasant; Ocean City, and of course Wildwood just to name a few. This brand attempts to emulate the same recognition that Hollister gives to the southern California coast, but instead on our great beaches here in New Jersey.