At this critical moment for the future of news, experienced media executives Steven Brill, Gordon Crovitz, and Leo Hindery, Jr. are pioneering the effort to make the transition to a paid online model successful for publishers and easy for readers. Grounded by the common-sense principle that those who invest in and create content should not be bystanders while others make a profit from it, they seek to enable news publishers to generate new revenues from readers and distributors for their digital content and—because it does not have to be a choice between one revenue source or the another—to restore the optimal mix of circulation and advertising revenue necessary to finance original reporting and editing. For print publishers, this move toward paid access online will also restore the value proposition of the print medium by eliminating the fully free online alternative.