Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo.Branding or brand development is the strategy of creating a unique name, logo, and symbol to differentiate a business or product from others in the market. Branding goes beyond logos and symbols though. Brand development is all about creating a lasting image on customers and potential customers. It is what you want your customers to say about you; their impression of you. Your brand is your personality. It is influenced by how you look and everything you do.