Hi, I am Katja.Katja Loom Academy is a place for ambitious marketers and data analysts to master ecommerce analytics & use data to improve business.When I started in ecommerce, I was lost: tons of KPIs, metrics, unclear abbreviations, financial projections, how to set targets.I did not know where to start and where to look.And I was afraid to ask my boss & co-workers.Since I started freelancing two years ago, I have worked with dozens of ecommerce brands and marketing teams.And I found that many have the same struggles that I had.That's why, I want to make this knowledge available for you.Teach both marketers & data analysts how to…Think critically about the data.Learn how to ask the right business questions.Make ecommerce data and analytics approachable and easy.And help both sides, ambitious marketers & data analysts to improve business with data.And for CEOs, CMOs, CFOs to have an enabled team that can together drive direct business impact.What you will get:A structured roadmap with what really matters to fast-track your success in ecommerce analyticsA breakdown of complex calculations in step-by-step explanations with real-life examples and exercises.Benchmarks, learn to compare metrics and understand if they are good or bad.Guidance how to interpret data and decide on actions that drive business results.Utilise data to understand & forecast business performance.A mentor you can always ask and an encouraging environment where every question is welcome.www.learnwithkatja.com