Since its formation in 2011, Keepsake the Label has provided a directional take on traditional forms of eveningwear. This was the intention of Australian Fashion Labels Creative Director Melanie Flintoft, who saw the need for high-end, price-pointed formalwear that still offered crisp lines and intricate detailing in luxe fabrics.Keepsake is now stocked in respected retailers globally, including Bloomingdales, Nordstrom, Shopbop, Neiman Marcus, Revolve Clothing and David Jones, as well as a favourite amongst formalwear boutiques. Keepsake's high-end appeal has found a following amongst celebrities and style icons, with Kendall Jenner, Reese Witherspoon, Gigi Hadid, Mila Kunis, Carrie Bickmore, Kristin Cavallari, Alexa Vega and Brittany Snow amongst its high profile supporters.