Our CompanySince the launch of our signature Smoothing Therapy in 2007, Keratin Complex has become the market leader in the smoothing category and has revolutionized the color industry with Color Therapy, a complete keratin-enhanced hair color collection. We continue to develop breakthroughs in keratin technology with the expansion of our professional and retail collections, along with new programs and services that build brand partnerships, enhance stylists' knowledge and skills, and boost salon business. Our MissionWe strive for product innovation, educational support and superior results to enhance the craft of cosmetology for the benefit of the salon industry, salon professionals and consumers.Our PrinciplesOffer breakthrough technology for superior resultsEnhance cosmetologist skillsDevelop new services that create value and enhance salon businessCreate an inspirational partnership with salon professionalsAssist in elevating the unique culture and business atmosphere of the beauty industrySMOOTH. REDEFINED.  Keratin Complex's award-winning Smoothing Therapy continues to be the leader in the professional smoothing category. THE CONCEPTA revolutionary approach to smoothing.  THE SIGNATUREAdvanced keratin formulations that repair, rejuvenate and protect the hair from further damage. With each treatment, keratin is replenished, leaving the hair smoother, shinier and virtually maintenance-free. THE SCIENCEKeratin Complex's innovative technology drives keratin deep into the hair shaft and then seals it in, effectively blocking humidity from penetrating the hair and thus, locking out frizz.The more the hair is treated with our signature keratin, the healthier-looking it becomes.