L'dara's mission is simple, "Creating Happiness around the World!" It starts with a Breakthrough Product that helps people look younger and feel more confident. It continues with an extraordinary financial opportunity wherein people can create the lifestyle of their dreams. And it's all grounded in L'dara's Core Values and an outstanding commitment to personal development and growth. \\L'dara Advanced Anti-Aging Serum represents a revolutionary breakthrough in skincare — it is the first product to utilize LBP-5 Complex®, L'dara's exclusive, age-defying compound derived from the goji berry. Clinically proven to improve the appearance of fine lines and wrinkles, discoloration, hydration, texture, tone, elasticity and visible effects of sun damage.\\L'dara is such a significant breakthrough that it has even been called a SUPER Serum on the Emmy Award-winning daytime talk show, The Doctors and has been named Best Anti-Aging Serum in North America by the renowned beauty experts of prominent magazines.