Blue Book Media Group first published the original La Jolla guide in 1937. Nearly 80 years later, we are the trusted resource for people who desire quick access to the most unique and complete community information, businesses, people and happenings in coastal San Diego.For Consumers - Locals & Visitors: We understand you are looking for a fast and easy way to find places, people and events on a more local level. We also realize large search engines and directories can be overwhelming and make it difficult to find current community information. Therefore we have made it our mission to provide an easy to use, easy to find resource in print and online, so you can minimize searching, find what you want and live the local beat. Through our user friendly websites, books, mobile apps and social media platforms, locals and visitors can easily find the most relevant, need-to-know information to fully embrace the local beat of coastal San Diego neighborhoods.For Local Business Owners:For local business owners who want to gain exposure in coastal San Diego neighborhoods, Blue Book Media is the most trusted and respected resource for local community information and events. Blue Book connects business with locals through high volume websites, books and mobile platforms, prominent advertising, social media connections, visitor's guides and community events. By advertising through our targeted, local advertising programs, you can be confident your business has the best chance of being noticed by the right people at the right time.