Label Aishwaryrika is a couture label based out of Lucknow that has been at the vanguard of reimagining the traditional embroideries from Awadh namely Chikankari and Mukaish.Our brand is an effort to highlight and promote this very elegant and authentic Indian hand embroidery. Label Aishwaryrika conceptualised the art of chikankari on a different, albeit traditional, platform. Label Aishwaryrika brought together the finest artisans who were otherwise getting drawn to other professions, to craft breathtaking chikankari designs on the finest fabrics, which became a delightful appreciation for the cognoscente. Chikankari is a delicate embroidery technique over 200 years old. Label Aishwaryrika is a 12-year-old family-run business that was incorporated as a company in 2019.