The area overlooking Lago Maggiore, included among the provinces of Novara, Verbania, Varese and Ticino, is rich in natural and artistic beauty, which has contributed to building the great tradition of the meeting sector with a range of rentals and services of high quality and record capacity: 394 hotels and 494 rooms for a total of 49,551 seating places. Lago Maggiore is also easy to reach: 350 domestic and international flights landing daily at Malpensa (60 are low cost).The striking area overlooking Lago Maggiore has unparalleled conference services on offer. Quality, hospitality, environmental and geographical diversity are some of the aspects that make it a favourite destination internationally.These values are developed through the project Lago Maggiore Meeting Industry, launched as a result of an agreement between the Italian-Swiss tourist promotion agencies of the area - Chambers of Commerce, Provinces, ATL, Convention Bureau, Associations. The project designs and incentivizes the coordinated promotion of conference offers in the territory with the objective of strengthening the meeting sector on the market with unified communication and an integrated and accessible system, which further qualifies the offer of the area.Lago Maggiore Meeting Industry has become the point of connection of office and territorial product club, already active and, while remaining independent, creates a system of their own expertise and conference resources.