Loka is a proximity marketing app based in Norwich, using Bluetooth and beacon technology to help customers save money on the high street. We send promotions directly from nearby merchants straight to the user's phone. Established in 2014 as part of the Proxama Group, Loka has gained over 100 merchants and is approaching 6,500 downloads. We are innovating the space between the physical and digital - delivering highly intelligent and contextually relevant information to consumers at the opportune moment. Our insights inform mobile strategy for advertisers, with flexibility to respond to real time data.