Gifting makes up 10% of e-commerce, but there's no way to monetize this in social or mobile games. So we've created LootGenie: a virtual goods gift registry. Think of it as your Amazon wishlist for the virtual goods.Players build a list of desired items across the games they play and share it via social network feeds. Your potential customers now include even non-gaming friends and family, who can easily purchase the items as gifts - no access to or even understanding of the games required!