Lotteries Entertainment Innovation Alliance (LEIA) is a Joint Venture Company (JVC) between Danske Lotteri Spil, Française des Jeux, Norsk Tipping, Svenska Spel and Veikkaus. LEIA´s mission is to build a wider and efficient digital gaming offer, allowing these lotteries to address some of the common main challenges in the digital space, and foster open innovation. Our goal is to develop liquidity games and to offer an enhanced range of games to the consumers in the respective national markets.