Love it Love it Love it is an online kidswear and home decor boutique store specialising in bright and colourful designs from the world's best brands. There are only have two rules at Love it Love it Love it; no pastels and no ironing! Clothing for children aged from premature babies to 10 year olds, most are organic and all are ethically produced. They are beautiful garments that don't need to be kept for best. Our range won't need ironing, and they are so comfortable that kids can get on with just being kids.