At Luzia, we are not just another home goods brand. We are a family owned company that is dedicated to one thing and one thing only: towels. We live and breathe towels, and our passion for this one product is what sets us apart from the rest. We are not just satisfied with providing a good towel, we strive for perfection.Luzia is headquartered in Dallas, Texas with roots in Turkey, a country producing the highest quality cotton towels in the world. We are truly inspired by the natural beauty of Mediterranean environment and its reflection is the core of our products, design, colors and material choices. In all our designs, we prefer neutral tones and subtle textures that evoke the sensation of pureness and elegance and offer a solid foundation for confident self-expression in a peaceful home life.We are committed to protect the environment and make a positive impact wherever we can. We know that it is possible to offer high quality, ethically sourced and responsibly produced products.Luzia towels are manufactured sustainably and responsibly at ISO 9001:2015 certified plants in accordance with the industry's highest standards. The production and working conditions of the manufacturing plant are certified in accordance with STeP by OEKO-TEX (Sustainable Textile and Leather Production).