MEDIA360inc, is an innovative media and marketing analytics company with the primary objective of bringing leading-edge consumer targeting solutions to DR advertisers through a proprietary suite of specialized intelligence and insight applications. The corporation will provide advertisers and their agencies the capability to turn business intelligence into actionable media and marketing tactics using more sharply focused targeting strategies across all DR consumer communications including broadcast, cable, online, mail, email, mobile, and alternative channels. Through a strategic alliance with The Nielsen Company, MEDIA360inc will serve as a research and informational conduit for its clients by providing insights and interpretation to the growing flux of available consumer data. Initial services include key customer profiling and segmentation analytics developed by MEDIA360inc to provide product-specific, key consumer intelligence on media habits, creative appeal psychographics, DMA target densities, recency patterns, and demo and socio-graphic data for all media categories.