Ideals Matter it's an Estonian-based NGO that works on educating people on issues connected with environment, health and society with the ultimate purpose of helping people acting in a way that would make our world and society a better place to live in. We do this through writing articles address to an international audience, that are published in our online magazine. We also organize events and projects are a local level, in Tallinn, Estonia. Our vision is to extend this local activities to other cities and countries, with the support of our international team.