MyBIM aspires to be a research-oriented entity and differentiates itself from the existing deaf associations in Malaysia through its roles and strategic directions. MyBIM has its own set of unique focus and objectives, which are:1) To promote academic knowledge about the Deaf community and the Malaysian Sign Language (BIM) as the official language in Malaysia, 2) To contribute the voice and ideas in language and linguistic issues and to carry out public advocacy, 3) To encourage academic research and development on the BIM, and the communication modes and methods of the deaf community in Malaysia,4) To disseminate information and knowledge related to the deaf community and the BIM through seminars, publications and other media channels,5) To organize activities and functions to build public knowledge on the deaf community and the BIM, and6) To build network and collaborative relationships with tertiary educational institutions and other similar organizations and establishments.