Messageme.comTo provide an emotionally engaging communication experience that's fun, lightweight and ubiquitous.Messaging revolves around a simple loop: users send messages and respond to messages. Social gaming showed that there are ways to tweak the experience around this loop to increase its performance drastically by influencing the emotions surrounding reciprocal interactions. We believe there is a large opportunity to provide a new level of engagement and excitement in messaging apps by applying these techniques and philosophies.