A unique approach to unique businesses, motivating staff and building success. Motivus Training recognises the challenges that organisations need to overcome to grow their business , develop and retain skilled team members. Employees are now knowledge workers of some type. The human capital of an organisation is the key resource and their productivity depends on their knowledge and skill… and so does your bottom line.Getting and keeping skilled and knowledgeable staff is a constant challenge. Hence organisations often have to grow their own, in an affordable way, quickly.Knowledge frontiers are evolving very rapidly, therefore keeping up with the latest knowledge and skills, or even ensuring basic competence, is challenging.Off-the-shelf training does not cover developments in the last 2 to 5 years. In most fields, utilising this information can provide a critical competitive edge and too few trainers are actively and competently absorbing the latest information and research.Classroom training is still the fastest and surest way to ensure that staff get skilled up quickly. Online courses and books are useful, but they are not sufficiently used.Most people are not readers. How can you be sure they have taken on new information, and that they have done so quickly enough to not cost you customers, mistakes, or reputation?Training content is often not evidence based. There is no overt evidence offered of the effectiveness of the material that is taught. For example, in psychology, material is often pop psychology, rather than science and evidence based.Stuart McGill is a freelance digital marketer, coach and trainer. Stuart provides a mix of three main services, 1. Strategic and tactical advice on digital marketing;2. "Hands-on" doing of key digital marketing tasks, to the extent required; and3. Training of staff in digital marketing on a group or one-off basis.