Building on what we've accomplished last year as inspired by One at 61, this year's PRSP theme--PRSPeaks--conveys our sustained efforts and shared goal of realizing our vision not just for the organization but also for the entire industry. Our common voice emboldens us to elevate further the practice of public relations in the Philippines. We forge ahead with a renewed purpose, ready to take on the different issues faced by the industry and looking forward to a new era of public relations and communication.AMPLIFY is all about PR and communication practitioners using the power of their voice—or pen—to reassess what PR is, its role and impact, how current realities reshape communication strategies and what we can do to keep messages truthful and meaningful. It is about looking into how the practice of public relations in the country is evolving, where it is at present in terms of global practice, and where it can or should go next.AMPLIFY challenges us practitioners to push the conversation further, perhaps to territories never before explored, to see where and how else we can raise the bar not just for our individual practice but for the betterment of the industry as a whole.