Begin with the end in mind...ROI-driven marketing decisions.Novello Insights provides real-time information, data collaboration, and predictive modeling to every decision maker in an organization. The use of omnichannel data allows our team to provide the most accurate predictive business intelligence on the market. Aggregating this data will produce actionable information allowing organizations to make informed business decisions that will result in decreased exposure to market threats and open new competitive advantages. • Monitor and analyze brand reputation• Predict and analyze purchase behavior• Identify product sentiment• Improve customer service and customer experience management• Improve customer retentionWhether you're dealing with cost pressures, competition, technology, mergers/acquisitions, new market entrances, new products, and brands or future opportunities Novello Insights provide accurate information to making key strategic decisions.