In January, 2014 one of our founders lost their grandfather and experienced the first-hand pains associated with the obituary process. Since then our team has tirelessly researched the death industry, speaking to funeral owners, morticians and potential users to fully understand the ways we can improve this process. Our team has leveraged this knowledge to develop a platform that is specific to the death process and carries a user through their emotional journey as they reach the catharsis of memorializing a loved one. The functionality we build specifically addresses our users most difficult pain points and improves their overall experience. With this technology, OBITUARe.com has made it more affordable and more efficient to create an obituary than a traditional newspaper.