Okaïdi-Obaïbi is a French ready-to-wear brand for children. The brand's philosophy revolves around being accessible to all and offering the best that the brand can offer at the best price. Okaïdi is a universal brand which respects the identity of each and every child. Catering to children aged 3 to 14 years, Okaïdi offers creative and innovative collections so that each child can wear their own style with the latest trends. A leading brand with a presence in over 90 countries, Okaïdi helps children get involved and take control while respecting their own particular preferences and individuality. Obaïbi is the ID Group's sub-brand exclusively designed for the wants and needs of tiny tots aged 0 to 3 years. Being aware of parents needs and offering the latest ergonomic and innovative products, Obaïbi helps build children's confidence, stimulating them as they embark upon the journey of life.