OLO is a Digital Lifeplanner powered by a CalStore (AppStore for Calendars) and an Intent Marketing Engine. We have reimagined the most ubiquitous app present in every smartphone in the world today – the calendar – and turned it into a smart, intuitive, powerful Digital Lifeplanner so that users never miss out on events, people and occasions that really matter. OLO smartly integrates the distributed fragments of information while ensuring completeness and reliability of this data to deliver the most accurate and relevant reminders to you. OLO is powered by the CalStore, a repository of calendars – similar to the appstores of Google or Apple. Just as appstores house apps, the CalStore houses calendars made by OLO, covering multiple genres and categories that include sports, movies, TV shows, flight schedules, holidays, school schedules, competitive exam schedules, hormonal cycles, religious events, muharats and tithis. OLO's intent marketing engine lets Brands connect with 2.5 Billion Customers during the most important digital moment in the online journey – taking action. Brands can harness the power of OLO to engage meaningfully with customers who check their calendars an average of 12 times daily and are 86% more likely to take action when served with a relevant Brand Ad, with user engagement rocketing to 100x (vs digital CTR average).