OMOTENASHI Selection offers a collection of products and services that reflects the spirit of Japanese hospitality. The company partners with over 20 privately-owned companies. Accreditation is awarded through a combination of physical inspections by international residents of Japan and quality inspections by Japanese specialists. The evaluation criteria sections "global" and "omotenashi" are used to evaluate craftsmanship and thought for the end user. They also consider creativity and modern ingenuity through the use of traditional practices and materials.The OMOTENASHI Selection Award is given to products and services that are recognized to be "overflowing with the unique charms of Japan that should be shared with the world".