Rider & designer owned - Operativ® is inspired by the distinct awareness we share and a lifestyle spent boldly painting the image of our mind's eye on the world around us. Apparel built on principles of conceptual design, functionality, and close attention to detail; we strive to stand as a testament to the innovative thinking and raw creative energy our lifestyles embrace.For every Operativ® product purchased, we will plant a tree, and purchase & protect 1 acre of tropical rainforest. Our goal is to give back to the stunning landscapes we ride & explore, and protect critically endangered species through our support of the National Forest Foundation & Rain Forest Trust.