A business inspired by others, which asks only that everyone in the world to strive to be better than they were yesterday...We apply our unique Oi Theory to everything in an effort to find better ways of doing things and improving products and services.Observational Improvements Theory (Oi) is a wonderfully simple and practical business theory that, when used correctly, produces a number of ideas and suggestions that can have an almost immediate, positive, impact on your business, your staff, and your customers.Everyone can learn to use it; in fact many people already do, instinctively, they are just unaware that they are doing so at the time; they simply say ‘the idea just came to me' or ‘let's try this'.