As soon as major market players implement the latest marketing technology and software, a new, even better/faster/more sophisticated approach is developed. It can leave even the most savvy business executives feeling lost and falling behind. We don't seem to spend any less time on our marketing and strategy initiatives with all this technology, as George Jetson would have had us believe. Instead we spend ever more time refining and conducting deeper dives into seemingly infinite data. Don't spend another minute or another dime playing catch-up. We have the solutions you need to win. Gain market share, promote brand awareness, grow sales and margins, and completely outpace your competition. It all starts with a sound foundation--the basics of classical marketing--that create the strategy, appropriate technology and software use, and marketing campaigns and sales plans that yield optimal business results. And, it starts with listening; to you, your clients, your vendors and even your competitors to uncover critical and compelling insights.