VISION:To develop Odisha as one of the most preferred tourist destinations and to place it prominently on the domestic international tourism map.THE MISSION:To promote sustainable tourism as a means of economic & inclusive growth, social equity & integration.To promote the image of Odisha abroad.To give high priority to development and promotion of the prime tourism products, conservation of heritage, natural environment, etc.Ensuring beneficial outcome to all the stakeholders.THE OBJECTIVES:To promote Sustainable Tourism with a view to create employment opportunities and to bring about socio-economic benefits to the community.To preserve, enrich and promote Odisha's unique cultural heritage, natural resources and environment with a view to achieve sustainable development; addressing the regulatory & tourism promotion/ development functions in PPP mode at all levels, in an effective & well coordinated manner,To promote Odisha as one stop destination to experience cultural heritage, eco-tourism and rich wilderness so as to boost foreign & domestic tourist arrival in the State.