On the Record is a specialist corporate communication and media management company with office in East London and Port Elizabeth, Eastern Cape (South Africa). Our approach to communication and media management is one of strategic alignment with the client's corporate strategy and business objectives. This ensures that media and stakeholder communication has a direct effect on the company's "bottom line". Our approach is based on demonstrating impact, living up to the brand promise and ultimately building reputation.This approach is one that proves a direct correlation between robust proactive communication and media management and corporate sustainability. It seeks to change the attitude of communication as a "nice to have" to an absolute necessity.