Led by principal Daniel Lemin, One Good Brand is a unique kind of consultancy, one that focuses on helping brands, organizations and the agencies that serve them develop digital marketing and brand initiatives that are at once innovative, practical and sustainable. His methodology is to simplify the challenge down to a single problem to solve for and deploy channel innovation strategies that fill the need. He has more than a decade's worth of experience driving these award-winning programs for major global brands including P&G, GM, Sony, Microsoft and Xerox Corp.Daniel served on the early international communications team at Google in Silicon Valley, driving media relations activities, product communications, issues and litigation support and corporate communications in Asia-Pacific, Latin America and EMEA. While at Google he also worked on a wide spectrum of products and issues including its search and consumer services, enterprise technology (Google Search Appliance), advertising programs, corporate issues and policy communications, and ran the Google Zeitgeist program.He holds an MA in communication from Gonzaga University. He is also an instructor at UC Irvine Extension in their Web 2.0/Social Media certificate program and serves on advisory boards for both the department of computer science at Santa Monica College and the social media program at UC Irvine Extension.