Nowadays a lot of people go into a bar or a restaurant business, because "it is easy", but very soon, many struggle because of ineffective/inefficient management. For example, poor HR leads to an industry employee fluctuation rate as high as 70% and 60% of owners file for bankruptcy within 1 year.On the other side of the industry high turnover in bar ownership and high employee fluctuation pose several challenges for suppliers – including absence of an efficient communication channel, lack of control over the distribution network which leads to lover satisfaction levels with suppliers. This is where OptiBar comes to play.OptiBar is a modern web and mobile platform, that offers a variety of tools for optimization of bars and restaurants and tools for optimization of suppliers' business of working with those bars and restaurants.It's really simple.For bars, OptiBar supports more efficient internal communication, effective scheduling, library of video content. This enables virtual training in areas such as drinks preparation (e.g. coffee, cocktails), sales, marketing, and more.It gives bar owners an overview of their business. It gathers information about past and current offers for goods and services their bar needs in one place, and thus makes sure they don't miss any opportunity for maximizing bar's profit.For suppliers, OptiBar also offer:- cost and time effective communication/marketing solution (simple and cost effective new product launches) - better control of marketing and distribution network (they can get a real-time feedback from bars directly)- through challenges, motivation of employees in bars and restaurants to become their brand's ambassadorsWith OptiBar, we want to improve quality of bars and open direct bi-directional communication channel between bars and their suppliers.