The Orangetheory Fitness brand voice is that of a dynamic leader, a trendsetter, a motivational coach that inspires others to become a healthier, happier, better version of themselves.Our voice expresses our passion: We are experts in the science of fitness, with a heart for helping people achieve results that improve their overall health. We understand the pace of life, the importance of convenience and the value of hard work.Orangetheory Fitness is energetic and exciting. We are fun while focused. We are intense, but not extreme. We are challenging, but not competitive. By our voice, our customers recognize that we meet them where they are in life, then challenge and inspire them to be better. We connect with our customers on a personal level, as individuals who are part of something big – a group, a family, a powerful movement that is united in orange.