The Enablement #Orchestrator. The evolution of the function originally envisioned by Scott Santucci. Founder of the global Sales (now Revenue) Enablement Society. Key characteristics:● On a mission to remove friction from the sales ENVIRONMENT, not "fix" the sales PEOPLE. ● Guide the narrative by confronting reality, unafraid to ask the hard questions thoughtfully. ● Operate in the in the gap between strategy and tactics and blend them together in execution.● Drive results emphasizing design over effort. Informed action over excess activity.● Prioritize the right goals in the right moments with the right people. ● Identify and tap into others' unconscious competence to unlock energy and create momentum. ● Gain gravitas by experiencing genuine empathy with every executive function. Learn by doing!● Catalyze positive change via cross-functional collaboration. Orchestration!OrchestrateSales.com or "OSC" is a resource for strategic enterprise Revenue / Sales Enablement leaders and practitioners including:- All episodes of and resources for Inside:Sales Enablement (#1 SE podcast globally 2019-2020)- State of Sales Enablement Blended Research Study (2020)- Commercial Enablement Webinar SeriesAt our core, Orchestrate Sales is committed to building upon, in community, the three founding (2016) positions the ~100 SES Fore-founders and applying them to modern selling accordingly...Position ONE: Sales Enablement is not single threaded. Rather there are multiple "flavors" aligned with specific functions.> Sales Talent Management (HR + Sales)> Sales Messaging (Marketing + Sales)> Demand Management (Marketing, Ops, HR and Sales)> Sales Administration (Sales Ops, Finance, Legal and Sales)Position TWO: Sales Enablement should be run (Orchestrated!) as a cross-functional business within a business.Position THREE: Just as CIO evolved from Data Processing, or CFO from Bookkeeping, the SE function should have an evolution: CPO - Chief Productivity Officer.